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🇦🇪 United Arab Emirates Merchant acquisition · 2021 – present

From offline sales agents to a digital-first acquisition channel.

One of the UAE's largest payment processors wanted to acquire a new generation of merchants digitally. Veengu designed and built a platform that flexes between self-service and sales-assisted modes, wired into UAE Pass, Salesforce, and e-Signature — sharply lifting conversion against the legacy offline flow.

Surface

Web

merchant portal + sales agent app

Discovery

2 months

mockups + journeys

Build

5 months

two development phases

Modes

Self + Assisted

on the same backbone

The merchant journey

A digital-first path from interest to active merchant.

Six orchestrated stages, three integration partners doing the heavy lifting at the right moments, and two interfaces — merchant portal and sales agent app — sharing the same pipeline.

Step 1

by Merchant

· Auth rep
· Geolocation tag
· Service selection

Step 2

Identify

by Merchant

UAE Pass

· Identity verified
· OCR auto-fill

Step 3

Documents

by Both

· Upload + validation
· Real-time alerts

Step 4

Contract

by Merchant

e-Signature

· Auto-generated
· E-signature

Step 5

Review

by Processor

Salesforce

· Real-time status
· Approval queue

Step 6

Activate

by Processor

· Account created
· POS dispatched

Two interfaces

Self-service and sales-assisted, both first class

WEB · 24/7

Merchant portal

Self-service onboarding for merchants who prefer digital channels — sign up, upload, sign, pay, and track without ever speaking to a rep.

→Registration & profile setup
→Document collection
→Service selection + tariffs
→Contract + e-signature
→Payment for fees / rentals
→Application status + resubmission

FIELD · SALES AGENT

Sales agent interface

A smart interface to fast-track regular merchants and tailor offers for special customers, with face-to-face onboarding integrated into the same workflow.

→Quick-track regular merchants
→Tailored offers for special customers
→Real-time application status
→CRM-synced application updates
→Field document collection
→Approval + resubmission queues

Key integrations

Wired into the customer's existing stack

UAE

UAE Pass

National digital identity verification

CRM

Salesforce

Real-time application tracking and approvals

SIG

e-Signature

Contract creation, signing, and reminders

PAY

Payment gateway

Upfront fees and recurring rentals

Plus the customer's notification system across email, SMS, and web push; and connectors to internal merchant-management infrastructure.

Outcomes

What changed at go-live

Faster merchant acquisition

Near-instant KYC and contract processing collapsed the manual cycle.
Higher conversion

Self-service and digital touchpoints lifted sign-up rates.
Operational efficiency

Automated workflows minimised manual intervention and reduced errors.
Better experience

Intuitive interfaces and smart notifications for both merchants and sales teams.

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